The UX Hiring Rubric
A practitioner-reviewed framework for evaluating UX designer portfolios and interviews — so you stop hiring based on aesthetics and start hiring based on evidence.
Does every case study show the messy middle — research artifacts, failed directions, iteration? Or does it jump from "here's the problem" to "here's the polished screen"?
Count how many times the candidate says "because." Every design choice should have a reason rooted in user insight or business constraint — not aesthetics or preference.
Watch for "I designed" vs "we learned." The best designers reference stakeholders, engineers, and research participants— unlock with your email
Round-number metrics, only consumer app redesigns, no mention of failure— unlock with your email
12 questions that separate portfolio-curators from real practitioners— unlock with your email
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